It was the unedited whisper heard around the world.
Tom Brady gave as good as he got during a raunchy roast that was streamed live on Netflix and brought together many of the biggest names from the New England Patriots' dynasty.
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A day later, flames were still burning as the best (and worst) jokes went viral on the internet.
But the biggest day-after talker was a whisper.
Early in the roast, comedian Jeff Ross went all-in on Brady, Bill Belichick and Robert Kraft.
Ross scored points again and again, as he ignited the roast and had The Forum in Los Angeles roaring.
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But when Ross made a reference to Kraft and a "massage," Brady was forced to get out of his massive chair and interrupt a show that was supposed to be unedited.
"On the first day of training camp, that scrawny rookie famously walked into the owner Robert Kraft's office and said, 'I'm the best decision your organization has ever made,' " Ross said. "Would you like a massage?"
That last part was a very public reference to Kraft being accused of paying for sex acts and soliciting prostitution at a day spa in Florida in January 2019.
Kraft, now 82, pled not guilty and issued an apology statement.
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“I am truly sorry," Kraft said. "I know I have hurt and disappointed my family, my close friends, my co-workers, our fans and many others who rightfully hold me to a higher standard."
The charges against Kraft were eventually dropped.
UFC president Dana White tears into Netflix during foul-mouthed rant at the roast of NFL legend Tom Brady
"Don't say that s*** again," Brady appeared to whisper in Ross' ear.
The comedian later appeared on the Rich Eisen Show and revealed that Brady was comfortable with the bold Kraft joke.
"He was having fun," Ross said. "Robert Kraft is like a father figure to him. He was just showing his love for Robert Kraft, and Robert Kraft loved it.
"We had a great talk afterwards and he was so happy that I gave him a shoutout and a salute. It was beautiful."
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Gisele Bündchen, Brady's ex-wife, was "deeply disappointed" by the "disrespectful portrayal of her family" in jokes about their marriage, according to People.
Dana White had a moment during the roast, while Brady's involvement with a struggling Birmingham City club was an easy target.
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Belichick was a big winner of the three-hour roast, with the Patriots legend jokingly taking credit for the team's dynasty as he reunited with Brady and did a shot with Kraft.
Peyton Manning also went 1-0, despite Brady going scorched earth to end a roast that will remembered for years to come.